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5 SEO Tips for WordPress Website

Making a website wasn’t easy, but then came WordPress (WP) in 2003 which expedited site designing and development. In the past, non-technical people were unable to have their own online portal, as it was quite difficult and expensive for them. Plus, professional developers had to invest months in programming and ranking the website. But thanks to WP for bringing everything on the fingertips.

Now, even newbies with zero website development knowledge, can create a standard website within a few days, and rank it on Google and other search engines. And if you fact-check, you will find that WordPress has a 58% of market share across the globe.

This signifies that WP is a leading platform to create a blog, e-commerce, forum, and any other kind of site without a hitch. More to this, SEO has become less-tricky with the WordPress interface. So, if you have a basic understanding of search engine optimization, then these 5 SEO tips can help your WP-based site to rank more rapidly.

  1. Refine Your WordPress Site Speed

Site speed is crucial for countless reasons. For instance, you can lose thousands of visitors if your website doesn’t load within 3 seconds. Google also notices this factor and ranks your website accordingly. Most of the sites you see on Google’s first page takes less than a second to load.

So, with WordPress site, you can do several things to increase its speed, such as:

  • Picking up a lightweight theme from thousands of WP themes available
  • Choosing a good hosting service
  • Using WordPress caching plugins
  1. Have a Mobile-Friendly WordPress Site

There was a time when the desktop was the ultimate source of surfing the internet. Nevertheless, the present era is all about smartphones. Users prefer mobile-optimized websites for their comfort. On the other hand, Google also ranks those websites quickly, which provides the best user experience.

Therefore, when creating a WordPress site, make sure to select a mobile-friendly theme. Surprisingly, most WP themes are mobile-friendly. You can also check the preview before selecting any free or paid theme to see how it would look on smartphones and tablets.

  1. Remove Thin Content

If your website has 300 words content on any page that isn’t helpful for the visitor then it is called a thin content or ‘No Value’ content in SEO terminology. WordPress sites with low-quality or zero value content don’t rank because they don’t match with Google algorithms.

Also, always try to add value to your content. The more useful it would be for the reader, the better SEO results you will enjoy. Likewise, you must choose the right keywords. However, don’t stuff them unnecessarily because the latest ranking standards are based on problem-solving content. So focus on finding the accurate and topic-based long-tailed keywords and place them correctly in at least 500 words content.

As a WordPress user, you can use the ‘Yoast’ SEO plugin to double-check whether or not the content is up to the mark.

  1. Ensure Internal Linking

If you’re not sure what internal linking is, then consider it as a way to connect one post or page with another.

Suppose, you have recently written a 500 words post about the best cars of 2020. While two days ago, you wrote and published about the latest car speakers. So, when publishing the new post, you can link the previous one in the most appropriate place in the content.

Keep in mind, that your WP site’s navigation is significant to SEO. Google awards greater ranking authority to internally linked pages. But, just like keyword stuffing is an unauthentic practice, similarly, don’t get crazy on internal linking. The best practice is to link 5 to 15 posts or pages per content.

  1. Add Alt Text to Your Images

Did you know that images play a key role in search engine optimization of a WordPress website? 10% of your site traffic is derived from the image search, but only if you have added proper alt text to each picture. ‘Alt text’ is the main player that helps your site to get full recognition on Google image search, which indirectly ranks your site on the first page.

Search engine optimization (SEO) is the heart and soul for any website’s ranking over search engines, especially Google. It can be a technical process that requires proper training, but if you’re doing SEO with WordPress, things can go smoothly even if you are not an expert. A few tricks, such as working on the site’s speed, linking, making mobile-friendly interface, and removing unwanted content, can help your WordPress-based website rank faster.

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