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On Page, Off Page and Technical SEO


SEO is the process of improving your website’s visibility in search engines like Google. It can be done through a variety of techniques, each with its own unique purpose. In this article, we’ll cover the three main types of SEO and explain how they work: on page, off page, and technical.

Understand the benefits and the 3 key areas of SEO

The first thing you need to understand about SEO is that it’s a long-term investment. If you’re expecting instant results, you’re going to be disappointed. It takes time for search engines like Google and Bing to index your content and show it in search results. It also takes time for users to discover your website through organic channels (i.e., through search engines).

In other words: don’t expect miracles overnight! You can’t just add some keywords into your website code and expect them to rank on page one of Google within 24 hours; nor should you try to shoot for the moon with too many exotic strategies like buying ghostwritten articles or creating duplicate content across different domains—both of these tactics are blacklisted by Google and will only cause harm in the long term by triggering negative signals against your site’s health score (which we’ll discuss later). When done right—and over time—SEO provides an excellent return on investment because it drives qualified traffic from highly relevant sources (i.e., users who are looking for exactly what you offer) instead of just anyone off the street who happens upon a random ad somewhere else online via traditional paid advertising techniques such as PPC campaigns or display ads.[1]

On Page SEO

On-page SEO:

  • Write your content with keywords in mind. You should definitely consider what your target audience is searching for and how you can help them find what they need. Don’t keyword stuff, though—it’s easy to go overboard and it doesn’t look good to Google or users.

  • Make sure your keywords are found in meta-data and alt text (the invisible text that describes images).

  • Google favours informative copy that helps users solve problems, so make sure it’s E-A-T (Expertise – Authority – Trustworthy). The more trustworthy you are, the better off you’ll be!

  • Consider length < 300 words will need other strategies

Off Page SEO

Off Page SEO

In simple terms, off page SEO is all about the links you get from other sites. This is how Google finds out what your business is about and what people think of it. If you want to get on top of the rankings then you need to build backlinks – but where do you start?

Here are some ideas for building links:

  • Create content that people want to link to;

  • Get other websites interested in linking back to your site;

  • Make sure that your website has good quality content (it needs to be useful).

Technical SEO

Technical SEO is all about how your website works. It’s the real nuts and bolts of SEO, which means it’s usually implemented by developers or other technical staff. For example, technical SEO might include things like:

  • Making sure pages load quickly

  • Ensuring that your site is secure from hackers

  • Creating a sitemap for Google to help with crawling and indexing

  • Fixing any internal links that point to 404s (page not found) pages


We hope this article has helped you understand the importance of on-page, off-page and technical SEO. If you have any questions or would like help with your website, please contact us. We’d love to hear from you!

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